The controversy continues to gain attention on social media and local news, it remains to be seen how the situation will ultimately be resolved. Whether the restaurant continues with its original name or chooses to rebrand in response to the public outcry, the incident serves as a reminder that businesses must be vigilant in their efforts to avoid unintentional offense and promote inclusivity in their operations.
Due to its name and signage, the soon-to-open restaurant in Amarillo caused considerable racial controversy.
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The name “Big Beaners” was chosen because the restaurant will serve Mexican food, coffee, and beans, according to attorney and restaurant owner Jesse Quackenbush.
And the inscription was not intended to be racist; rather, it merely attempted to link the brand to the item, he added.
